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Copywriting

Paddling Idaho (Falcon Books)

Paddling Idaho (Falcon Books)

Paddling is a way of life in Idaho. The state oozes with huge, unspoiled watersheds full of gentle headwaters streams and challenging, roiling whitewater. Rafts, kayaks and canoes are as common on or behind the cars coursing Idaho’s highways as camp trailers and roof-top carriers. Increasingly there are touring kayaks and stand-up paddleboards plying Idaho’s waterways and lakes—and highways—as well.

“With apologies to the potato,” writes Boise journalist and whitewater kayaker Joe Carberry, “Idaho is arguably most famous for its rivers.”

Western Perspective Principal Greg Stahl has been canoeing, rafting and whitewater kayaking Idaho's rivers and lakes for nearly 20 years and was thrilled to have the opportunity to write "Paddling Idaho," a 296-page guide to the state's best paddling routes.

  • Click here to purchase Paddling Idaho from Barnes and Noble.

  • Click here to purchase Paddling Idaho from Amazon.

Website edit (Apex Leaders)

Website edit (Apex Leaders)

A forward-thinking private equity investment firm, Apex Leaders is a staple in the downtown Boise business community. We were excited to be brought on board in 2014 to edit and put finishing touches on the company's year-long website redesign. Click here to visit the Apex Leaders website.

Website copywriting (Thomas Development Co.)

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Website copywriting (Thomas Development Co.)

From drafting pithy taglines to repackaging this Boise developer's extensive portfolio of residential and commercial developments, and a whole lot more, we were integral to the year-long process of redesigning the Thomas Development website in 2013 and 2014.

A collaborative project with Ibis Northwest and Consilio Business Managers, the redesign included extensive research and team coordination using the Asana task management platform.

  • Click here to visit the Thomas Development Co. website.

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Website copywriting (Northwest Integrity Housing Co.)

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Website copywriting (Northwest Integrity Housing Co.)

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Northwest Integrity Housing Co. is an Idaho-based nonprofit working to make the West’s cities more livable by building housing that’s within reach of all of a community’s residents.

For three moths in 2013, we worked as part of a multidisciplinary team to give this budding organization a compelling online presence. We interviewed the company’s board members, sharpened its messaging, wrote website copy and taglines, and managed team tasks using an online task management program.

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Sawtooth Salmon Festival website (Idaho Rivers United)

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Sawtooth Salmon Festival website (Idaho Rivers United)

Each summer, salmon and steelhead travel from the Pacific Ocean to the high elevation spawning habitat of central Idaho, 900 miles inland and nearly 7,000 feet above sea-level. Every summer, Idaho Rivers United hosts a celebration of  these miraculous fish in Stanley, Idaho.

In the winter of 2013, we set out to rebuild the event website from the bottom up, and that included drafting new search engine optimized copy, selecting and editing photographs, implementing a database-driven WordPress website and building the site’s core architecture.

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The Most Interesting Fish in the World (Idaho Rivers United)

The Most Interesting Fish in the World (Idaho Rivers United)

In 2012 Western Perspective Principal Greg Stahl had the great fortune to head up a team of passionate activists working to shed more light on the plight of the Pacific Northwest’s endangered wild salmon. The diverse four-month multimedia campaign included a thorough public relations effort that resulted in stories in the Seattle Times, National Geographic NewsWatch, National Public Radio, Idaho Statesman and Idaho Public Television, among others. It also included creation of a website and implementation of an intensive social media campaign that, at its peak, reached thousands of viewers per day. It also included scripting, editing and production of radio ads that ran throughout the state of Idaho.

To be sure, it was a team effort. Extensive credit is due to copywriter Jessica Holmes; graphic designer Bethany Walter; Idaho Rivers United board members Andy Munter, Tom Stuart and Kathleen Fahey; College of Idaho interns Annie Morrison and Joe Pickett and to all of the staff at Idaho Rivers United who helped make it happen. As project lead, Stahl assigned tasks to the project’s talented contributors, edited website and radio ad copy, drafted and distributed press releases and fact sheets and managed two interns who pounded the pavement to make the project gel.

  • Check out the website.
  • Read the original press release.
  • Follow Lonesome Larry’s Facebook page.

Working Strong (Consilio Business Managers)

Working Strong (Consilio Business Managers)

Working Strong is a professional, polished copywriting project completed for Consilio Business Managers, a Boise-based business consultant. The beautifully-designed 18-page report was a staff analysis commissioned by a local business. The report seeks to deliver clarity to the team’s strengths and motivational triggers using analysis and team recommendations on how to adjust team dynamics as the business matures.

The report introduction follows:

It goes without saying that any company is comprised of the people inherent to the organization. Each person is a valuable and constructive piece of the whole, and each person’s strengths lend to the overall strength and success of the company. When strengths are nurtured a business thrives because of the diversity of intellectual and emotional skills at work. Strengths are the multi-colored threads that weave together to form a sturdy tapestry on which a company’s work is built.

When a business’s culture is stitched from a strength based philosophy, its work becomes more efficient and more effective. Staff engagement increases six-fold, and that translates into sustained client relationships, high-quality product delivery, a vibrant and constructive ethos and reduced staff turnover. With the cost of hiring and training a team member between two to five times their salary, the benefits of a strength based approach using existing staff ’s intrinsic assets are conclusive.

Salmon Stories (Idaho Rivers United)

Sometimes we have the great fortune to work with extremely talented partners to make ambitious projects shine, and that was the case with Salmon Stories, an interactive video project I helped complete for Idaho Rivers United.

In Salmon Stories, 11 Idahoans discuss during brief video interviews why salmon are important to their businesses, to Idaho’s ecology and to the region’s cultural heritage. Located at the IRU website, the project can also be accessed by going to www.idahorivers.org and clicking “Protecting Salmon,” then “Salmon Stories: Video Tour of Idaho” and clicking the featured cities.

As project lead, I assisted with video scripting and script editing, and completed copywriting for the website and public relations materials. But the project goes far beyond my writing, editing or project administration. It was conceived and initiated by former IRU staff member Amanda Peacher, and were it not for the superb videography, storytelling abilities and video editing by Skip Armstrong it’s clear it would not have come to fruition.

As with all collaborative projects, Salmon Stories is a success for everyone to contributed to it. But I am proud to have worked on something so creative and compelling.

Click here to go to Salmon Stories.
Click here to read my press release.
Click here to read a feature story, published by Izilwane, that was derived directly from Salmon Stories.

Wild and Scenic Rivers white paper (Clearwater Basin Collaborative)

The National Wild and Scenic Rivers System was created to preserve rivers with outstanding natural, cultural and recreational values. The act safeguards  these rivers while recognizing the potential for their appropriate use and development. It encourages river management that crosses political boundaries and promotes public participation.

In February 2010 I completed a 44-page white paper focusing on candidate Wild and Scenic Rivers in the Clearwater and Nez Perce national forests of northern Idaho. The report served as a foundation for partners participating in U.S. Sen. Mike Crapo’s Clearwater Basin Collaborative while they considered long-term policy solutions to natural resource issues on the forests. The result of considerable research, the footnoted report highlights 30 rivers and streams totaling 966 miles in length.