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Newsletter Editor (Idaho Rivers United)

Newsletter Editor (Idaho Rivers United)

A small business’s effectiveness is only as good as its ability to communicate with its constituents about the work it produces, and at Idaho Rivers United a distinct part of that communication comes in the form of a three- to four-times-per year newsletter.

Since November 2008 it has been our responsibility to plan, assign and edit the newsletter in order to make sure that communication happens in a clear and compelling way.

  • Click here to read the December 2015 issue. (Of note, we helped usher the organization through two major redesigns, one in 2010 and another in 2015.)

Website edit (Apex Leaders)

Website edit (Apex Leaders)

A forward-thinking private equity investment firm, Apex Leaders is a staple in the downtown Boise business community. We were excited to be brought on board in 2014 to edit and put finishing touches on the company's year-long website redesign. Click here to visit the Apex Leaders website.

Growing With the Flow (Idaho Rivers United)

Growing With the Flow (Idaho Rivers United)

Throughout parts of 2011 and 2012 Western Perspective Principal Greg Stahl worked as Editor in Chief of a 109-page collection of short stories and poetry titled "Growing With the Flow," published by Idaho Rivers United in September 2012.

As project lead, he solicited and edited stories, managed the editing process and designed the book’s cover (as well as contributed a work of fiction).

As with any collaborative project, the collection is the sum of the efforts of its contributors, and there were many. Notably, IRU member Bob Finkbine gave birth to the idea and rallied to make it happen. His expertise from publishing a number of works was invaluable to the process. Also importantly, the project would not have come to fruition without College of Idaho intern Annie Morrison’s excellent copyediting.

In putting the book together, the team set its sights on celebrating the beauty, enjoyment and range of emotions that Idaho’s rivers elicit. Due in no small part to the project’s contributors that goal was achieved.

The Most Interesting Fish in the World (Idaho Rivers United)

The Most Interesting Fish in the World (Idaho Rivers United)

In 2012 Western Perspective Principal Greg Stahl had the great fortune to head up a team of passionate activists working to shed more light on the plight of the Pacific Northwest’s endangered wild salmon. The diverse four-month multimedia campaign included a thorough public relations effort that resulted in stories in the Seattle Times, National Geographic NewsWatch, National Public Radio, Idaho Statesman and Idaho Public Television, among others. It also included creation of a website and implementation of an intensive social media campaign that, at its peak, reached thousands of viewers per day. It also included scripting, editing and production of radio ads that ran throughout the state of Idaho.

To be sure, it was a team effort. Extensive credit is due to copywriter Jessica Holmes; graphic designer Bethany Walter; Idaho Rivers United board members Andy Munter, Tom Stuart and Kathleen Fahey; College of Idaho interns Annie Morrison and Joe Pickett and to all of the staff at Idaho Rivers United who helped make it happen. As project lead, Stahl assigned tasks to the project’s talented contributors, edited website and radio ad copy, drafted and distributed press releases and fact sheets and managed two interns who pounded the pavement to make the project gel.

  • Check out the website.
  • Read the original press release.
  • Follow Lonesome Larry’s Facebook page.

Senior Editor (Sun Valley Magazine)

Senior Editor (Sun Valley Magazine)

From a bare-bones, poetic feature about the rural Idaho hamlet of Challis to a captivating retelling of Ernest Hemingway’s life and suicide in the Gem State, Western Perspective Principal Greg Stahl worked for more than a year at Sun Valley Magazine in 2009 and 2010 to make the magazine’s prose sizzle.

Sun Valley Magazine is devoted to celebrating life in the Wood River Valley and surrounding communities in central Idaho. With a mission of breaking down barriers, opening readers’ eyes and leaving a mark on their memories, it aims to honor its community and region–a place steeped in the story of the West.

Founded in 1936 by the Union Pacific Railroad, Sun Valley Resort is the nation’s original destination ski resort. But its roots go back further still, to 1881 when the discovery of lead and silver initiated settlement by miners in search of fortunes. Today, Sun Valley and the surrounding area comprise one of the nation’s premier destination resorts and lifestyle-oriented communities. Its residents are diverse. Its landscape is beautiful. Its culture is compelling.

Sold nationally in more than 400 locations, Sun Valley Magazine has surprising reach and an influential, educated readership.

As Senior Editor, Stahl worked as one of two editors to edit, organize and fact-check stories, and to plan for future issues. With a 10-year history of writing about the politics and people of the Sun Valley area, he also served as a key adviser to the Editor-in-Chief regarding the magazine’s content and vision.

Fall 2009
Winter 2010
Summer 2010
Fall 2010