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Public Relations

Owyhee Adventures (Idaho Public Television)

Owyhee Adventures (Idaho Public Television)

For most of his career, Greg Stahl has been a story teller rather than a story subject. Twice in the past several years, however, he's found himself sharing his expertise about Idaho's rivers with the Outdoor Idaho crew from Idaho Public Television. 

“The Owyhee country of Southwest Idaho and Southeast Oregon and Northern Nevada is some of the most remote country in the entire United States," he told the crew during a three-day trip on Deep Creek. "It's inaccessible, inhospitable and yet a wonderful and rejuvenating place to be. Photographs don't do it justice, you have to be here to really understand the grandeur that exists in the Owyhee plateau.”

Click here to watch the episode.

Newsletter Editor (Idaho Rivers United)

Newsletter Editor (Idaho Rivers United)

A small business’s effectiveness is only as good as its ability to communicate with its constituents about the work it produces, and at Idaho Rivers United a distinct part of that communication comes in the form of a three- to four-times-per year newsletter.

Since November 2008 it has been our responsibility to plan, assign and edit the newsletter in order to make sure that communication happens in a clear and compelling way.

  • Click here to read the December 2015 issue. (Of note, we helped usher the organization through two major redesigns, one in 2010 and another in 2015.)

Author publicity (Idaho Rivers United)

Author publicity (Idaho Rivers United)

Published by Boston-based Beacon Press in March 2011, Recovering a Lost River is author Steven Hawley’s first book, a volume that chronicles the Pacific Northwest’s politics, economics, ecology and culture. And it’s a book that centers significantly on the state of Idaho.

In 2012, Western Perspective Principal Greg Stahl organized eight speaking engagements and readings for Hawley that included Boise, Sun Valley, Stanley, Salmon, McCall, Moscow and Coeur d’Alene. That work involved booking venues, generating advanced publicity, ordering books, delivering introductory speeches and introducing the author. And, along the way, it involved making a friend in this smart, well-researched and witty author.

The Most Interesting Fish in the World (Idaho Rivers United)

The Most Interesting Fish in the World (Idaho Rivers United)

In 2012 Western Perspective Principal Greg Stahl had the great fortune to head up a team of passionate activists working to shed more light on the plight of the Pacific Northwest’s endangered wild salmon. The diverse four-month multimedia campaign included a thorough public relations effort that resulted in stories in the Seattle Times, National Geographic NewsWatch, National Public Radio, Idaho Statesman and Idaho Public Television, among others. It also included creation of a website and implementation of an intensive social media campaign that, at its peak, reached thousands of viewers per day. It also included scripting, editing and production of radio ads that ran throughout the state of Idaho.

To be sure, it was a team effort. Extensive credit is due to copywriter Jessica Holmes; graphic designer Bethany Walter; Idaho Rivers United board members Andy Munter, Tom Stuart and Kathleen Fahey; College of Idaho interns Annie Morrison and Joe Pickett and to all of the staff at Idaho Rivers United who helped make it happen. As project lead, Stahl assigned tasks to the project’s talented contributors, edited website and radio ad copy, drafted and distributed press releases and fact sheets and managed two interns who pounded the pavement to make the project gel.

  • Check out the website.
  • Read the original press release.
  • Follow Lonesome Larry’s Facebook page.

Salmon Stories (Idaho Rivers United)

Sometimes we have the great fortune to work with extremely talented partners to make ambitious projects shine, and that was the case with Salmon Stories, an interactive video project I helped complete for Idaho Rivers United.

In Salmon Stories, 11 Idahoans discuss during brief video interviews why salmon are important to their businesses, to Idaho’s ecology and to the region’s cultural heritage. Located at the IRU website, the project can also be accessed by going to www.idahorivers.org and clicking “Protecting Salmon,” then “Salmon Stories: Video Tour of Idaho” and clicking the featured cities.

As project lead, I assisted with video scripting and script editing, and completed copywriting for the website and public relations materials. But the project goes far beyond my writing, editing or project administration. It was conceived and initiated by former IRU staff member Amanda Peacher, and were it not for the superb videography, storytelling abilities and video editing by Skip Armstrong it’s clear it would not have come to fruition.

As with all collaborative projects, Salmon Stories is a success for everyone to contributed to it. But I am proud to have worked on something so creative and compelling.

Click here to go to Salmon Stories.
Click here to read my press release.
Click here to read a feature story, published by Izilwane, that was derived directly from Salmon Stories.